Search Engine Optimization.-
Let us first define what is SEO (Search Engine Optimization). SEO is any action on our website in order to improve the ranking of the same in the various search engines and thus increase visitor traffic.
To learn more about SEO, you can read our article on this clicking HERE.
What to do to improve the SEO of our website?
Even though the first we have to consider to improve this aspect of our website content is to generate interest to our audience, it is also important to consider a number of things, and follow a set of guidelines that will make this content to be indexed by search engines of a more optimal way.
To improve the ranking of our website, we have to introduce the appropriate metadata (meta-tags). The metadata are used to give information to search engines about the subject and content of our website.
Metadata to enter are the description and keywords.
On one hand, the description is the paragraph that show the search engines just below the title of each link of the results. In this case, besides giving information to the search engine, with a good description we can get to increase the number of people that click on our link once it has been displayed on the search results page. Therefore, it is important to express in a concise and summary the content of our website.
On the other, the keywords simply provide information about our website to search engines. Should not put more than about 10, because if we do may be detrimental to the SEO of our pages.
The manager of this website easily allows its introduction, both globally (for the entire site) and for each of the pages as explained below.
If we introduce the metadata globally, those will be the global metadata of the web, which means that all pages inherit this metadata, unless we specify explicitly for each page or the corresponding menu item.
To know how to enter metadata in this type of website, to improve your rankings, click HERE.
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